Hospital del Sureste

Rebranding process for 'Hospital del Sureste', a private hospital center with the most advanced services located in the south east of Mexico (Tabasco).

Rebranding process for 'Hospital del Sureste', a private hospital center  with the most advanced services located in the south east of Mexico (Tabasco). The goal was to create a modern version of the past logo, capturing the essence of the hospital in a simple, yet modern way. The rebrand ensures a new way of service, adapted to the new digital and contemporary society.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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